Reg Cheramy is one of the coolest people that I have met since joining Microsoft. We were introduced by my friend Rob Zelt at the Microsoft Mix’06 conference. Reg owns a web 2.0 company and famous blog; he is also building a Web 2.0 startup called ZigTag. At the Mix’06 conference, Reg was a stand out with his power point .05 demo (Luggage “Tag” shaped flash cards) and his luggage “tag” shaped business cards. Reg is not a Microsoft developer and he would not normally have attended a Microsoft event like Mix or the Microsoft Technology Summit that I was able to get him invited to later. These two events were pretty much a “first look” at the Microsoft Stack. I thought that his comments and observations were insightful and worth noting. It’s amazing how many J2EE and PHP developers that I run in to that have no idea how well the Microsoft platform fits there needs. (time to market, security, stability, scalability, cost savings, etc) Check out Reg’s comments.